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What Are the Benefits of a Greenfield Project? Despite the additional work and risk of launching a brand-new project, many teams eagerly seek these opportunities for several reasons. 1. You won’t be constrained by legacy processes. 2. You have a chance to build from the ground up. 3. It’s fun and rewarding to start something from scratch. And if you’ve ever been in a brainstorming session with a product team, you know how much fun that process can be. The brainstorming team members throw out ideas more quickly than anyone can capture them on the whiteboard. The whole team is enthusiastic. The possibilities seem limitless. Those moments of feeling pure entrepreneurial adrenaline are awesome. And they grow fewer and farther between as your product matures. Can you imagine such an exciting, high-octane brainstorming meeting among the product team overseeing Microsoft Word? That’s why many teams love to work on greenfield projects.